Genius design for a better everyday
The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most peoples daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we dont really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.

The product concepts submitted should represent innovations in design and technology, focusing on the essential topics of today like sustainability, health & well-being, the aging population, mobility and individuality. The conceptual designs should be developed with users needs in mind showing applications which support them in their everyday lives in the home, at work, school or on our daily commute, during sports and leisure activities, or in the context of health and personal care. Concepts can address big, global problems or find simple, ingenious solutions for small, daily routines. Participants are free to choose any subject for their product concepts as long as there is a connection to the everyday theme.